Agency Network: 
March 2019


For the first time in the brand’s nearly 40-year history, a sizeable media budget will support the new campaign, “When your hand’s in the bag, your head’s in the Cape.” This campaign is purposefully aimed at the emotional payoff and blissful feeling of escaping to the Cape whenever the chips are enjoyed, regardless of time or place.

Film advertisement created by VMLY&R, United States for Cape Cod Chips, within the category: Food.

Advertising Agency: VMLY&R, USA
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