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Come and See

Agency Network: 
Published/Aired: 
September 2014

Description

Film advertisement created by JWT, United Kingdom for Canon, within the category: Electronics, Technology.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Art Director: Anita Davis
Copywriter: Jonathan Budds
Creative Technologists: Morten Legarth
Executive Producer: Toby Clifton
Agency Producers: Nicola Mitchell, Rebecca Hunter
Planner: Kris Flemington
Global Director in Charge: Antony Hill
Board Account Director: Elizabeth Haslam
Account Director: Tom Ring
Media agency: PHD
Director: Jonathan Glazer
Production Company: Academy Films
Producer: Simon Cooper
Director of Photography: Barry Ackroyd
Editor: Paul Watts / The Quarry
Sound: Johnnie Burn / Wave
Exposure: EMEA
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Highest Rated

VincentA's picture

Hello,
I have to admit that this ad really surprised and intrigued me.
I have to admit that this does not happened usually when I watch ads.
I don’t really understand all of this violence in a Canon ad. If this ad was on TV, I don’t think that I would have watch it, I would have change the channel I guess.
For me, it’s only a video showing people fighting each other in an arena, playing a weird ball game with apparently no rule and a lot of aggressive tension between them with visual threats.
I have to ask: what does Canon try to prove, explain, or show with this ad? I admit that I don’t have the answer at all.
The only two positive points I can find are that the music, a music from the circus, may explain that all of this is just a show, like in a circus, and that nothing is for real, except the feelings and feedbacks that the spectator have after watching it.
The second one is the quality of the video, with the different speeds and angles, which can be there to prove the quality of Canon, even in the middle of a small village of Greece. This may be a way of saying: no matter where and no matter what have after watching it.
The second one is the quality of the video, with the different speeds and angles, which can be there to prove the quality of Canon, even in the middle of a small village of Greece. This may be a way of saying: no matter where and no matter what you film, our quality is still perfect.
If anyone has any explanations about the purpose of this video, I would be glad to have your point of view,

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

DCDbar's picture

I'm excited to see how Canon's plan for these "Come and See" advertisements play out. What better way to get people interested in photography and filming than by showing unique and intense activities like this one. At first, I thought the men were just playing some kind of old-school rugby, but as I noticed the mens' strange clothing, fists began to fly and I realized I was watching something I had never seen before. I decided to look into the "Come and See" campaign and learned that this is a game of 'Calcio Storico,' a gladiator-version of football. It is interesting that Canon chose to depict an event like this one, and certainly makes it easy to retain their brand.
I like that Canon thought to capture in their ad something raw, active, and fast; an atmosphere many find themselves in when taking pictures or recording. People are always striving to produce the most interesting, best story-telling pictures and videos these days, and Canon's ad does just that extremely well. From the gritty competition and fist-fights, to the hugging and jolly joking, this ad depicts a lot of raw emotion and honestly gets me really excited about film and photography.
I look forward to the 'second Canon story,' which apparently depicts a herd of deer exploring through a small English town. This second concept seems fitting as it describes another side of photography: natural beauty. The camera company certainly produces ads that get the consumer pumped about photography and film.

DCDbar
Activity Score 10
W.P. Carey School of Business, Arizona State University
morse's picture

Yes, I want to see how this campaign folds out in the next ads. Seems like an entertaining and culturally insightful approach. Kudos Canon.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hugo Paredes's picture

First of all, great way to start a campaign I hope the next adds are as good and effective, as this one. I think that cannon is trying to convey a feeling a sensation with this add, even when you're not sure what you're watching it still makes you want to watch, is it football, is it a show, maybe a boxing match, or some kind of theater, as the audience I didn't know what I was watching and at the same time, I got excited, I was interested, I thought ouch that has to hurt, I started wondering if I would try that, the one thing I was sure of was that if I ever saw it in real life was that I would want to record it myself.
I'm sure that the slogan "come and see" is more then just seeing something it goes beyond its a bout the feel I think cannon want people to know that no matter if it's film or print using cannon product you will remember and even re-feel what you once record it, I think the two main thing that the add did really well was story telling and making people feel more then one feeling at the time, at least to me since I was confused to what was going on in the add, and even there I got the message.

Hugo Paredes
VincentA's picture

Hello,
I have to admit that this ad really surprised and intrigued me.
I have to admit that this does not happened usually when I watch ads.
I don’t really understand all of this violence in a Canon ad. If this ad was on TV, I don’t think that I would have watch it, I would have change the channel I guess.
For me, it’s only a video showing people fighting each other in an arena, playing a weird ball game with apparently no rule and a lot of aggressive tension between them with visual threats.
I have to ask: what does Canon try to prove, explain, or show with this ad? I admit that I don’t have the answer at all.
The only two positive points I can find are that the music, a music from the circus, may explain that all of this is just a show, like in a circus, and that nothing is for real, except the feelings and feedbacks that the spectator have after watching it.
The second one is the quality of the video, with the different speeds and angles, which can be there to prove the quality of Canon, even in the middle of a small village of Greece. This may be a way of saying: no matter where and no matter what have after watching it.
The second one is the quality of the video, with the different speeds and angles, which can be there to prove the quality of Canon, even in the middle of a small village of Greece. This may be a way of saying: no matter where and no matter what you film, our quality is still perfect.
If anyone has any explanations about the purpose of this video, I would be glad to have your point of view,

VincentA
Activity Score 75
Other |

Vincent A., ASU student, Advertising Management

damnson's picture

What the hell are these comments? :DDDD And what the f*ck is this ad about?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

It shows an obscure sports event. Great occasion for great photos.

Pete R.
Activity Score 3412
Illustrator
Feysless's picture

i like it gets the message across

Feysless
Activity Score 2608
Art Director |

groovy baby!

chrism2352's picture

So, fist fights and brawls that include a oblong ball are fun to capture with a canon product.

chrism2352
Activity Score 269
Copywriter
kleenex's picture

yeah...

kleenex
Activity Score 58667
Web Designer/Developer
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