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Agency Network: 
Published/Aired: 
November 2013

Description

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Advertising Agency: AMV BBDO, UK
Copywriters: Mark Fairbanks, Nic Hulley
Art Directors: Thiago De Moraes, Nadja Lossgott
Agency Planners: Craig Mawdsley, Katie Dallas, Lilian Sor
Agency Accounts: Helen Rae, Emily Atkinson, Lizzie Edwards
TV Producer: Paul Goodwin
Media Agency: Mediacom
Media Planner: Lucy Mitchell
Production Company: HSI
Director: Rob Chiu
Production Co. Producer: Simon Monhemius
Post-production Company: The Mill
Audio Post-production: Dugal MacDiarmid / Wave
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miko1aj's picture

Good one. Strong message. Nonetheless it's hard to get rid the impression that makers forced children to smoke to prevent smoking by children. I'm not complaining – understanding all the circumstances – just noticing some twist. I like this ad though.

miko1aj
Activity Score 3086
kleenex's picture

solid spot.

kleenex
Activity Score 58797
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