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The Wardrobe

Agency Network: 
Published/Aired: 
September 2009

Description

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade.

By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.

CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.

Film advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue, Julien Schmitt (assistant)
Copywriter: Jean-Christophe Royer
TV Producer: Isabelle Ménard
Photography Director: Joost van Gelder
Editor: Jono Griffith
Director: Matthijs van Heijningen
Production Company: Soixante Quinze
Sound: KOUZ Production
Post-production: MIKROS Image
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Guest's picture

Amazing!!!

Guest
Prof's picture

hehehehehe

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

génial.

Guest
Guest's picture

hohohohoho

Guest
bompa's picture

Brilliant, I really like it. Well done guys

bompa
Activity Score 318
Copywriter
Guest's picture

Really amazing ad, love it!

Guest
Guest's picture

lol love it!

Guest
Guest's picture

very funny, hahahaha

Guest
sgre2504's picture

great, brilliant idea!

sgre2504
Activity Score 137
Art Director
maashookshee's picture

Idea not new .. full respect for the execution and the acting

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

so where have this idea been done before?
I thought it was brilliant!

Guest
Guest's picture

here comes the lion.....once again it will stay in France

Guest
opposite of u's picture

Hello Cannes, this is Paris, do U have any Lions left for us....

opposite of u
Activity Score 301
copywriter
Guest's picture

perfect

Guest
Brainsugar's picture

Bof.

Je décoooooooooone!

Brainsugar
Activity Score 1631
Copywriter
Andrea Afeltra's picture

Just fantastic

Andrea Afeltra
Activity Score 96
Art Director
Guest's picture

10/10 muy bueno,great

Guest
hagemony's picture

great & entertaining

hagemony
Activity Score 335
Guest's picture

Nice... Canal + are becoming creatives???? ...or the agency as a new DC ?

Guest
Guest's picture

Cannes for sure

Guest
Rou's picture

The story is funny,but```I can't understand the precise value of it```
What's the product??where is it?
I'm sorry````but```my English is very poor````

Rou
Activity Score 12

Ah````My English is poor````

fcdm's picture

just superb!!!!

fcdm
Activity Score 40
fcdm's picture

just superb!!!!

fcdm
Activity Score 40
Guest's picture

JAJAJAJJA GENIAL

Guest
Guest's picture

good one

Guest
Guest's picture

Good idea but bit far fetched that the husband fell for it. I get the point that the husband falling for the story was the premise of the ad but for god's sake there are clothes inside the cupboard!!! Wodn't the guy be noticed when they (the couple) hung their clothes in????

Guest
Guest's picture

Buenísimo!

Guest
sevi's picture

really a good storyteller

sevi
Activity Score 12
Saatchi & Saatchi
Notorious's picture

C'MON PEOPLE
HOW did the tree get cut so clean after they run the saw in only the bottom of it?!!

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

rhubarbcubed's picture

Hilarious!

rhubarbcubed
Activity Score 12
rpawaskar's picture

simply gr8888888888888888888

rpawaskar
Activity Score 18
Art Director at Draftfcb + Ulka, Nirmal, Nariman Point, Mumbai 400 021
Srivatss N Iyer's picture

AMAZING

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
swamijivanutsav's picture

Lovely. truly deserves the award

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

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