CANAL+ - Sorry Kad

Agency Network: 
Published/Aired: 
December 2021

Description

Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ...

Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him?

Film advertisement created by BETC, France for Canal+, within the category: TV Promos.

Advertising Agency: BETC, France
Agency Managers: Bertille Toledano, Guillaume Espinet, Mathilde Lancon, Coline Helmreich
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Copywriter: Martin Rocaboy
Art Director: Eric Astorgue
Assistant Art Director: Anouk Bossois
Strategic Planners: Sebastien Houdusse, Martin Lagache
Traffic Manager: Elodie Diana
TV Producer: Karim Naceur, Slim Trabelsi
Production Company: Henry
Director: Martin Werner
Sound Company: Les Kouz
Media Agency: Havas Media
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