Agency Network: 
July 2012


For Girls Growing Up in Canada, It's Tougher Than You Think.
The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause.

Film advertisement created by DDB, Canada for Canadian Women's Foundation, within the category: Public Interest, NGO.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Art Director: Paul Wallace
Copywriter: David Ross
Associate Creative Directors: David Ross, Paul Wallace
Art Director: Paul Wallace
Agency Producer: Caroline Clarke, Andrew Schulze
Account Team: Wendy Caricari, Cathy Jarochowski, Reshma Lalany, Peter Bolt
Planning: Mara Schachter
Production Company: Suneeva
Director: Shelley Lewis
Executive Producers: Geoff Cornish, Michi Lepik-Stahl
Director of Photography: Samy Inayeh
Line Producer: Amalie Bruun
Post-Production Company: Relish
Post-Production Executive Producer: Sally Leggett
Editor: Steve Manz
Assitant Editor: Laura Dunn
Online: 567vfx
Online Editor: Justin Lee
Online Producer: Cherie O'Connor
Colour: Alter Ego
Colourist: Tricia Hagloriles
Colourist Producer: Jane Garrah
Audio House: RMW
Audio House Producers: Jeff Cohen
Audio House Director: Steven Mackinnon
Audio House Engineer: Kyle Gudmundson
Casting Agency: Fade to Black – Michael Stevenson
Talent: Emily Bartlett, Jennifer Higgin, Isabelle Magalhoes, Kathy Swanson, Harriet Sherman, Penny Eizenga, Nikki Grant, Meaghan Swaby, Erica Deutschman, Rachel MacMillan, Anne Thornley-Brown, Susan Lock
Voice Over: Cookie Roscoe
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Highest Rated

diegosaenz's picture

The idea is good, but I'm not sure how many people will be laughing at this.
I did.

Activity Score 60
Art Director at Leo Burnett
certaintly's picture

i actually found this funny

Activity Score 3984
Nike Diesel's picture

Left me with nothing. Something's missing...

Nike Diesel
Activity Score 13708
Art Director
kleenex's picture

That was certainly surprising.

Activity Score 58777
Web Designer/Developer
sanitizingwipe's picture

I can't quite put my finger on it, but it made me laugh. I know it's not supposed to make me laugh, but it did. I really like the idea, but perhaps it's something with the delivery of the line that isn't quite right.

Activity Score 62
kalpesh78's picture

mom... i asked for a tazer or a pepper spray. not a whistle.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

jimmymars's picture

I have to agree with the first comment.
The message is too over the top to be anything else.

In the way it's actually ment, it's a downright horrible commercial.

Which grandma would seriously give a fresh mommy a rape whistle,
and then have the mom thinking twice about how fun it is to have a daughter.

The mommy would actually kick the grandma out of the house.

Activity Score 58
Art Director at Goldstoff & Mars
spears ava's picture

its funny

spears ava
Activity Score 206
diegosaenz's picture

The idea is good, but I'm not sure how many people will be laughing at this.
I did.

Activity Score 60
Art Director at Leo Burnett
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