Also From This Campaign 4
Description
Film advertisement created by DDB, Canada for Canadian Tourism Commission, within the category: Public Interest, NGO.
Creative Directors: Cosmo Campbell, Dean Lee
Copywriters: Kevin Rathgeber, Ryan Leeson
Art Director: Gavin Froome
Account Managers: Cher Henderson-Quigley, Geoff Wilton, Shannon Cherry

This is fun, but the video work is so amateur.
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The video work is intentionally amateur

U can surf on rivers in CANADA?!! i did not know that... i though icescating would have been the thing to do....i would play hokey in canada and surf in miami thank you very much.
"U think it's perfect?! Press delete and start again!"

I didn't know you can surf on rivers either... and I'd still be completely in the dark if I'd watched this advert and not read the title.

you can hang from a wire in Canada? And to think, I was planning on taking my wife to Paris.

yea, river surfing rocks in canada!

i think its fresh! Ties in nicely with the web site and web 2.0 part of the campaign