Summer breeze

Agency Network: 
Published/Aired: 
November 2008

Description

Matthews-Toronto

Film advertisement created by Taxi, Canada for Canadian Tire, within the category: Automotive.

Advertising Agency: TAXI Canada, Toronto, Canada
Creative Director: Steve Mykolyn/Ron Smrczek
Art Director: Mark Scott
Copywriter: Daniel Bonder
Agency Producer: Aggie Brook
Production House: Steam Films
Director: David Wellington
Production House Producer: Krista Marshall/Jeff Darragh
Executive Producer: Krista Marshall
Cinematographer: David Franco
Editor: Panic & Bob/Editing/John Evans
Colourist: Notch/Gary Chuntz
Music Producer / Sound Design: Human NYC/Boogie Studios/Grayson
Account Director: Kira Thomson
Account Manager: Kasey Duncan
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Highest Rated

Guest's picture

If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.

They did a great job on this ad, I would take my hat off to them but its frozen on.

Guest
Guest's picture

first thoughts

Guest
BFB's picture

I disagree with the notorious "guest commenter". I think this is a good TV spot that's surprising and shows the advantages of the product well.
The one thing that does bother me is that I didn't know someone would pay so handsomely for a windshield wiper campaign. It's hard for me to believe that the client asked for this, but on the other hand, he's lucky he got it.

BFB
Activity Score 936
Copywriter
Guest's picture

If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.

They did a great job on this ad, I would take my hat off to them but its frozen on.

Guest
Guest's picture

If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.

They did a great job on this ad, I would take my hat off to them but its frozen on.

Guest
dshott's picture

Rate it.
Good tune, perfect length.

PS: add on the end when he pulls up to the driveway he sees his wife there smiling and he smiles back. When he gets out it's not his wife, it's a snowman. He jumps back a little, then carries on.
Friday Friday Friday!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Sanghyeon Park's picture

great!!!

Sanghyeon Park
Activity Score 5
Dongseo University
AlexM's picture

Very nice!

Oleksiy Maksymenko
maksymenko.com

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

Guest's picture

i like it.

Guest
Guest's picture

very interesting.. never expect it to be a wiper ads.

Guest
Guest's picture

I live in Canada and this speaks to me in a simple and effective way. Felicitations.

Guest
jeff.emmanuel's picture

interesting......

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Blair Semenoff's picture

I live in Canada too and that's one of the best ads Canadian Tire has ever done believe it or not...

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

great, ad for real costumers. Im sure it will make canadians laugh.

Guest
mark3r's picture

This works 100%

mark3r
Activity Score 1949
Art Director at Scout
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