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Schirone's picture

i'd say that women will appreciate the message... would's say so about men

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

thedesignaddict's picture

OK idea. IMO this is still the gold standard in this category;

http://www.youtube.com/watch?v=SfAxUpeVhCg&feature=related

thedesignaddict
Activity Score 5403
Art Director at Freelance
kagzmainah's picture

now thats a great ad! poor kid looks so alone!

kagzmainah
Activity Score 631
Graphic Designer
xcreativity's picture

It's simple and standard. But in my opinion, it still works (well.. it worked with me lol i quit some time ago)

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

luciacfc's picture

I'm really impressed at the fact you stop smoking because of this ad! It is a very well known fact that smoking shortens your life, but smokers don't really care normally when they are told (in fact, many say, that without smoking there lives would be TOO long).. I'm really curious, what worked with you in this ad?

luciacfc
Activity Score 744
alexander_bickov's picture

Wow, so scary. Very effective idea

alexander_bickov
Activity Score 3281
Mandark's picture

I like the idea. i like the execution. i have one problem with the copy. it says "every cigarette" and it should have been "every smoke u take"... I don't mean to be literal, but it would have been stronger.

still, well done.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Spoonfeederxxx's picture

Nice idea, but would have died a miserable death without the post...

I have to say that there are better ads in this category that whip this one...

However that said, this topic is well-mined...

Spoonfeederxxx
Activity Score 641
Copywriter
jimmymars's picture

This idea was done in holland in the 90's. Although i can't say it's copied.

http://www.youtube.com/watch?v=LN56Wh14Qmw

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
Marlus Lau's picture

Cool, nice effect. A bit scar though...but very good.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CrackerJackFlash's picture

wow

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

michdec's picture

brilliant.

michdec
Activity Score 440
Roger Keynes's picture

Pretty soft message / approach, imo
Australia goes for the jugular with harder ideas.
Nicely treated spot though.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

raghavendra's picture

appealing!

raghavendra
Activity Score 232
Copywriter
Schirone's picture

i'd say that women will appreciate the message... would's say so about men

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

cef's picture

i like the idea

cef
Activity Score 547
Copywriter
joelapompe's picture
joelapompe
Activity Score 3940
Brain-Art's picture

Good concept... Not well executed

Brain-Art
Activity Score 1101
Graphic Designer
manal©'s picture

very nice..

manal©
Activity Score 89

nothing is impossible!

michelangelo's picture

subtle and brilliant

michelangelo
Activity Score 660
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