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Cocktails recipes, Americano

Campaign
Agency Network: 
Published/Aired: 
July 2010

Also From This Campaign 2

Description

Film advertisement created by Euro RSCG, Italy for Campari, within the category: Alcoholic Drinks.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Antonio Campolo
Copywriter: Luigi Fattore
Director: Alberto Colombo
Photography: Alessandro Pavoni
Scenography: Andrea Rosso
Production Company: Filmaster
Music: Gianfranco Clerici, Ettore Della Campa, Erick Loi
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Highest Rated

Liriq's picture

2 wkkesling

It's so strange, but I think, the massage is: you are overwhelmed with emotion and time stops when you are trying Campari...

But I may be wrong.

Liriq
Activity Score 10
Copywriter
miko1aj's picture

yep. this effect always looks spectacular. But i feel this is somehow empty as most of the fashion print ads.

miko1aj
Activity Score 3086
wkkesling's picture

I like how this looks but I am not sure what it is supposed to tell us. This drink is in the middle of drama at the bar? *shrugs

wkkesling
Activity Score 97
Graphic Designer at TypeFrag |

www.deisgnminer.com

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Liriq's picture

2 wkkesling

It's so strange, but I think, the massage is: you are overwhelmed with emotion and time stops when you are trying Campari...

But I may be wrong.

Liriq
Activity Score 10
Copywriter
Guest's picture

I just love how the client insists on showing the brand 10 seconds into the commercial, because they got crap like that from either a dumb-ass research group or from a pile marketing textbooks...

I think I should change my career and create advertising formulas, like mathematical equations and sell them to clients for millions, because creativity in advertising is no longer required...

Roll-on retirement...

Guest
Filipello Manuela's picture

Con un cliente come Campari si può fare moooolto di più.

Waste chance. Italy deserves more.

Filipello Manuela
Activity Score 235
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