California's Office of Traffic Safety

Agency Network: 
Published/Aired: 
April 2012

Description

California's Office of Traffic Safety taps Hollywood film industry to help reduce car crashes caused by using a cell phone while driving. Deaths caused by drivers using their cell phones is one of our country's fastest growing trends, killing approximately 6,000 people annually. To help stop the behavior, the State of California has called on the entertainment industry to tell the real story of how using a cell phone impairs a person’s ability to drive. “It reduces brain power by 37%,” says Chris Cochran, assistant director of marketing and public affairs for California’s Office of Traffic Safety (OTS), citing a Carnegie Mellon research study. “When you drive and use a cell phone for talking or texting, you’re essentially driving like a zombie.”

Film advertisement created by Glass, United States for California's Office of Traffic Safety, within the category: Public Interest, NGO.

Advertising Agency: Glass Agency, USA
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Tom Megginson's picture

There's a whole series of them. (The others are better)

http://osocio.org/message/dont_drive_like_a_zombie/

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
ivan's picture

Thanks.

ivan
Creative Director at Ads of the World
kleenex's picture

I agree the others are better, BUTTTT the zombie idea never worked for me.

kleenex
Activity Score 58777
Web Designer/Developer
morse's picture

It's better than the average text&drive ads.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

Let the zombie idea rest.

Temple
Activity Score 11339
Creative Director
anónimo de la calle's picture

No more ads with zombies, please...!!!

anónimo de la calle
Activity Score 38
Copywriter |

anónimo de la calle

Jpglue's picture

Great

Jpglue
Activity Score 28
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