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Agency Network: 
Published/Aired: 
March 2015

Also From This Campaign 2

Description

Group Director of Communications Planning: Carrie Parent

Film advertisement created by Duncan/Channon, United States for California Department of Public Health, within the category: Public Interest, NGO.

Advertising Agency: Duncan/Channon, USA
Creative director: Anne Elisco-Lemme
Copywriter: Jessea Hankins
Art director: Lindsey Butterwick
Designer: Jennifer Kellogg
UX designer: Jake Palu
Executive producer: Christine Gomez
Content producer: Justine Barnes
Director of production: Carolyn Bormann
Senior digital producer: Jackie Brito
Chief strategy officer: Andy Berkenfield
Brand strategist: Adam Flynn
Group account director: Jamie Katz
Account supervisor: Rachel Young
Account executive: Jackie Russell
Account coordinator: Davis Wolfe
Production company: Imaginary Forces
Director: Dan Gregoras
Executive Producers: Ben Apley, Sarah Roebuck
Producer: Jon Hassell
Coordinator: CJ Tahan
Animators: Mark Lopez, Brian Walsh, Sekani Solomon
Compositor: Toros Kose
Editor: Maria Diakova
Line Producer: Adam Lawson
Cinematographer: Dallas Sterling
Live Action Art Director: Geoff Flint
Production Manager: Ashley Krick
Director of Communications Planning: Leslie Diard
Senior Communications Planner: Paulo Delacruz
Communications Planner: Kelsey Bucsko
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Highest Rated

halaby87's picture

I love it

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

halaby87's picture

I love it

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

alisakalayda's picture

First off, I love this! This is such an important subjects in todays modern world. As a society we are very aware how bad traditional tobacco smoking is for us—causes cancer and other diseases. However, not that much is known about e-cigarettes and what the long term conditions are. I recently heard that Harvard was doing a study on what toxins enter the body when one uses an e-cigarette. They found that e-cigarettes are more toxic than traditional tobacco cigarettes. I know people that have stopped smoking traditional cigarettes in order to be more “healthy” and smoke e-cigarettes. There is absolutely no evidence that e-cigarettes are the “healthy” alternative to traditional cigarettes. It is important to study the long term affects of e-cigarettes. This advertisement was very well executed and very attention grabbing. I knew what was being advertised/the advertisement was clear. Plus, the point is extremely relevant and important to our society.

alisakalayda
Activity Score 25

Alisa

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