Agency Network: 
Published/Aired: 
April 2016

Description

Group Director of Communications Planning: Carrie Parent

Film advertisement created by Duncan/Channon, United States for California Department of Public Health, within the category: Public Interest, NGO.

Advertising Agency: Duncan/Channon, USA
Creative director: Anne Elisco-Lemme
Associate creative director / copywriter: Jessea Hankins
Art directors: Christina Chern, Jessica Wyatt
Designer: Jennifer Kellogg
Executive broadcast producer: Christine Gomez
Integrated Producer: Keenan Hemje
Senior digital producer: Eric Kozak
Chief strategy officer: Andy Berkenfield
Brand strategist: Adam Flynn
Director of Communications Planning: Leslie Diard
Communications planning supervisor: Paulo Delacruz
Communications Planner: Kelsey Bucsko
Group account director: Jamie Katz
Account supervisor: Rachel Young
Account executives: Davis Wolfe, Mike Euphrat
Log in or register to post comments
kleenex's picture

not that impressed.

kleenex
Activity Score 57885
Web Designer/Developer
Mytwocents's picture

That's what your girlfriend said. No seriously. Is any of the work in this site supposed to "Impress" you? I've been in this industry for almost 2 decades and per your almost 40k pencils you're not a junior either. That comment sounds very 80s to me. I think it's a solid idea. Music works nicely with the concept. Maybe not the song that appeals to millenial... maybe not. It definitely brings a fresh POV on the whole e-cigarettes industry. But the execution could have been better. Let's say it's a good spot period.
BUT THAT'S NOT THE POINT. The point is you're making this comment about you. Not the ad. And in order to push this industry forward, to help creatives out there be better, I think we need to get rid of the "me me me" BS and focus on the work. Identifying its strengths. Even suggest how it could have been better if you feel generous that day. I don't know, maybe try typing more than 3 words for once. But above all make it about the work. Not you, Mr. Kleenex.
(By the way, I don't work for this agency or know any of the creatives involved.)

Mytwocents
Activity Score 285
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement