Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits.
Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.
Creative Directors: Hugues Pinguet, Arnaud Le Bacquer
Art Director: Gabriel Bonnefond
Copywriters: Alexis Dupuis, Suzanne Lauriou
Commercial Director: Jean-Baptiste Herman
Project Manager: Meriem Bouthiba
Production: Pixies Films
Director: Maxime Giroux
Sound Producer: Interference
Clients Managers: Vincent Montfort, Julien Nique, Camille Le Guilloux