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Drip

Campaign
Agency Network: 
Published/Aired: 
September 2011

Also From This Campaign 3

Description

The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.

Film advertisement created by McCann, Canada for Cadillac, within the category: Automotive.

Caption

Zero to Drama in 3.9 Seconds

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego
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Highest Rated

tracyzhang's picture

this one is my favourite of the 3, LOVE the use of sound (or lack there of) in the beginning to create the dramatic effect!

tracyzhang
Activity Score 133
tracyzhang's picture

this one is my favourite of the 3, LOVE the use of sound (or lack there of) in the beginning to create the dramatic effect!

tracyzhang
Activity Score 133
Paolo Buatti's picture

Beautyful.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

jeph's picture

Epic visuals, style, direction and even acting. Minus one star only because the connection seems just a tiny bit forced. But it's still one hell-of-a-nice spot.

jeph
Activity Score 156
Copywriter
morse's picture

These are really nice. Dramatic and fun.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

The other two are ok but this one is really good.

Temple
Activity Score 11341
Creative Director
Kikin's picture

Best of the series. My first 10 awarded.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

Hadeer Taha's picture

Really smart one.

Hadeer Taha
Activity Score 18
Copywriter at Copywriter & Editorial writer |

Hadeer Taha

bgajus08's picture

I like it. Not my fav of the 3. Also I think the timing of the music should be different. Earlier I think, to match the reactions of the people.

bgajus08
Activity Score 136
Copywriter
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