The Future of Driving

Agency Network: 
March 2018

Also From This Campaign 3


On Sunday, March 4, Rokkan and Cadillac launched the next iteration of the iconic automotive brand’s ‘Never Stop Daring’ campaign during the 2018 Academy Awards. The full suite of work includes a range of digital and social creative and three new spots – ‘Future is Here,’ ‘The Future of Driving,’ and ‘Introducing The XT4.’ The 2018 Dare Greatly campaign seeks to overwhelm consumers with the reality of Cadillac’s future by demonstrating the driving force for innovation that has been essential to the brand since day one.

Film advertisement created by Rokkan, United States for Cadillac, within the category: Automotive.

Advertising Agency: Rokkan, New York, USA
Chief Creative Officer: Brian Carley
Creative Directors: Bill Carlson, Ryan O'Keefe
Associate Creative Director: Joshua Foster
Executive Producer: Jeremy Fox
Chief Client Officer: Matt Garcia
SVP, Group Account Director: Ken Doherty
Account Director: Barney Baxter
Account Supervisor: Amanda Koegler
Editorial: Arcade Edit
Edit: Paul Martinez
Assistant Editor: Laurel Metzler
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Production: The Mill
Executive Producer: Heath Raymond
Senior Producer: Nick Strange Thye
Assistant Producer: Ashley Goodwin
Coordinators: Victoria Nieves, Mia Lalanne
Shoot Supervisors: Mario Stipinovich, Hitesh Patel
Creative Director: Corey Brown
2D Lead: Brandon Danowski
3D Lead: Eva Kuehlmann
Design Team: Bobby Ushiro, Kyle Leicht
Executive Producer, Partner: Susanne Preissler / Independent Media
Directors: Ned Benson, Janusz Kaminski, Greg Baldi / Independent Media
Head of Production: Marc Siegel / Independent Media
Executive Producer: Liam Ahern / Independent Media
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