Fire Hydrant Floods

Agency Network: 
June 2008


Advertising Agency: Modernista!

Executive CD(s): Gary Koepke, Lance Jensen
CD(s): Shane Hutton, Will Uronis
Art Director(s): Will Uronis, Joe Paganucci
Copywriter(s): Shane Hutton, Kapil Kachru
Director of Broadcast: Charles Wolford
Senior Producer: Donna Lamar
Asst. Producer: Mary Donington
Prod Company: RSA
Director: Joe Carnahan
DP: Paul Cameron
EP: Marjorie Abrahams
Line Producer: Mark Walejko
Editorial: The Whitehouse
Editor: David Brixton
Assistant Editor: Joanna Manning
EP: Sue Dawson
Producer: Joni Wright
Telecine: The Mill, NY
Colorist: Fergus McCall
Post / Effects: rhinofx
VFX CD: Vico Sharabani
Lead Flame Artist: Brad Scott
Flame Artist: Julie Mai
Producer: Linda Gallagher
Music: Black Iris
Composer: Justin Bailey
Producers: Daron Hollowell, Jonathan Fuller
Sound Design: Amber Music
Sound Designer: Andy Brannan
CD / EP: Michelle Curan
Audio Post: Sound Lounge
Mixer: Rob DiFondi
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Patrizio's picture

So many people worked on this job. So little content came out...

Activity Score 172
manga's picture

what's the idea here?
And why does Cadillac advertise anyway..

Activity Score 111
Publicis Yorum - copywriter
teenquey's picture

WHAT!?! -_-"

Activity Score 290
stitchy's picture

waw 4 nothing!

Activity Score 779
creative design
Kirsche's picture

which country is it from?

Activity Score 84
klaussnow's picture

oh modernista, what happened?

Activity Score 1645
Art Director |

... its already been done...

josalor's picture

Ivan...why you don't come back to Quick Time? better than Flash

Activity Score 13
Art Director at Garnier BBDO / Tecnical College Calle Blancos, Art Graphics
pixelbomb1's picture

i think flash is better. a lot of companies does not allow quicktime.

Activity Score 2385
Other |

Arnold Santillan

Crisp One's picture

even though these ads suck, its sooo right on target
...I've worked with women with a demeanor like this

Crisp One
Activity Score 2005
Other at New York
scarfinati's picture

arent sunglasses made of metal?

Activity Score 843
Art Director
zeeshangul's picture

Such irrelevant critism up there. Please this is a proffessional platform so stick to posting constructive critism rather than making a fool outta urself! I think this was fabulous both in terms of script, concept and execution! Well done!

Activity Score 42
C&C Advertising |

World ends where you think it does

terry127's picture


Activity Score 80
Hong Kong
scarfinati's picture

“I think this was fabulous both in terms of script, concept”

So the concept that a caddy is now her best summer accesory is somehow a fabulous idea. Ok, it isnt in my book though.

Car ads are all image. Very rarely do they actually sell with a message. That means no real concept to speak of...

Activity Score 843
Art Director
cullers's picture

It's very appealing to me. Not quite as much as the one where the woman gets upset about the idiotic idea that women buy cars for the cup holders... but still very appealing. Makes me want a caddy.

Activity Score 332
quartnaz's picture

The idea of accessorizing your product feels so overdone. And the music gives me a headache :(

Activity Score 14
State College, PA
johndo's picture

very very bad sound production.

Horrible music, very bad audio production, what a shame 8 peoples to do that. . .

Activity Score 16
JAG's picture

Cadillac is trying to throw off it's older generation image and appeal to a younger crowd. Maybe it works.

Activity Score 166
Web design
Osama Nofal's picture
Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

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