Agency Network: 
March 2020


Easter has increasingly become over-commercialised and no longer a heartfelt time, with the priority placed on finding chocolate eggs to devour instead of showing your loved ones that you care. But Easter at its core is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that ‘there’s a glass and a half in everyone’. 

Cadbury’s Easter campaign, ‘Show you care, hide it’, builds on this by encouraging the nation to put time and effort into hiding an egg for a loved one, rather than simply handing one over.

Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Advertising Agency: VCCP, London, UK
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