CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down.
Film advertisement created by One Twenty Three West, Canada for CAA, within the categories: Automotive, Professional Services, Public Interest, NGO.
Illustrator: John Larigakis
Copywriter: Addie Gillespie
Art Director: John Larigakis
Creative Director: Rob Sweetman
Creative Director: Dominic Prevost
Account Director: Matt McGarva
Producer: Paula Gill
Animator: John Larigakis
Animator: Jesse Shaw
Audio Production: Murmur