October 2007
Advertising Agency: TracyLocke, Dallas, TX, USA
ECD: Regan Holley
Creative Director: Julie Bowman, Briony Wilson
Assoc. Creative Director / Writer: Gib Shellenberger
Creative Director / Art Director: Bryan Foux
Production co: MJZ
Director: Marcus Nispel
Post production: Charlie Uniform Tango, Staci LeVan
Producer: Diana Payer
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young one's picture

get your breasteses checked out or your house will burn!!

young one
Activity Score 56
Publicis Amsterdam
Wordnerd's picture

and stop smoking, before you get abducted!!

Activity Score 6620
ranting mad ad men's picture

Youngone and Wordnerd, how did the both of you get on this forum in the first place?. Are you guys for real!?
Its a good ad. One that talks about the risk of ignoring something and not being aware of trouble brewing - its a nicely executed visual metaphor. Get with the programme guys,

ranting mad ad men
Activity Score 20
elgrecones's picture

agree with u... about the ad, and about the two guys over there...

Activity Score 319
Creative Director at Designer/Creative Director/CEO Marketing
Beckser75's picture

Nicely shot. But not sure about the idea. Well, actually, sure about the idea. Don't like. It's pretty American. Analogies. Let's burn something. Abd then say, be aware of something. But who knows, maybe it works.

Activity Score 16
Copywriter |

Everybody has a game plan. Until they get hit.

young one's picture

I still think its a wrong comparison. To me this movie is about a women that has cancer but doesnt want chemo therapy. Not about a women that doesnt want her breast checked!!

young one
Activity Score 56
Publicis Amsterdam
bknowlden's picture

Nicely executed, but there was a campaign for flood insurance about how you can't ignore and you need to prepare. Exact same idea in my opinion.

Activity Score 3635
Art Director |



Juan Pablo De Gamboa's picture

I think there is a very good idea, very well produced, but the locution and the copyline are terrible.

Juan Pablo De Gamboa
Activity Score 165
Creative Director |


pneuburg's picture

First of all you can't see breast cancer simply by looking in a mirror. That's why many woman don't think about it. Fire is totally visible. I agree the comparison is very wrong. They should have used something different, something that slowly, sneaks up.

Activity Score 251
Creative Director |


rocketman's picture

however, fire has a very dramatic effect don't you think? precisely because it's so visual. it's a good warning.

Activity Score 385
Creative Director at jwt / glue
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