The morning

Agency Network: 
December 2007


Film advertisement created by FullSIX, Italy for Burn, within the category: Non-Alcoholic Drinks.

Advertising Agency: FullSIX Italy
Art Director: Oskar Goransson
Copywriter: Jack Blanga
Production company: StarWorks
Director: Murat Gonullu
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Highest Rated

ManchuChanchu's picture

GOOD FUN! was kind of expecting the end tho..

Activity Score 701
Art Director
juliangray's picture

ok. they screw it up in the ending. i was thinking i dont care wtf its the product i want it, and in the ending. NO WAY.

Activity Score 987
Art Director
back2b's picture

agreed. The 'twist' at the end is too much.
The message would have been better without trying to give it a funny ending...

Use LYNX to attract and then BURN 'em...

Activity Score 191
Ad Junkie At Large's picture

i know, and just when I thought I'd made my decision of liking the commercial they go and freak me out. and that destroys the whole message, the commercial is trying to say the drink will give you energy not that it will make you forget you're gay and very attracted to short fat men the morning after an "encounter".

Ad Junkie At Large
Activity Score 554
Art Director
adrianapr's picture

completely agree. this end is a turn-off and not just completely innecessary, actually it kills the commercial.

besides that, honestly, i don't like it a lot.
in the second woman i already knew the end, that it was going to go on and on with women until the product (energy drink, perfumes, something like that), the message is too obvious...

Activity Score 1254
back2b's picture

BTW does anybody know the song?

Activity Score 191
Ad Junkie At Large's picture

i'd also like to knwo

Ad Junkie At Large
Activity Score 554
Art Director
Boyko's picture

What came first, the fuck everything that moves spots or the stop AIDS stops?
Ying Yang, sluts.

Activity Score 29
YOZ's picture

DONE by Axe!!

Activity Score 63
Art Director at Tribu DDD, Costa Rica
arstewar's picture

allright, then the ending happens, that record player scratch noise is really tired, blonde with boob is nice though

Activity Score 232
Art Director
luisariasy2k's picture


Activity Score 8
Art Director
Get-a-Fix's picture

Gets you more than before!

Activity Score 351
fauxjebus's picture
Activity Score 500
Art Director at WAX
jet lag's picture

Axe is completely different, please stop students comments.
The 'twist' at the end anyway is too much.
Not bad.

jet lag
Activity Score 6
exogino's picture

It's not AXE at all!!

Well... it recalls the "mood", but the concept in the Axe movie was the attraction (they could not stop their instinct and they started to make love as soon as they meet each other), while this one is focused on the power of the beverage! On sip, a dozen of girls ;)

Yeah,m the end is shit... cut it off!!

Activity Score 2
kiaramente1's picture

Axe concept is about the sex-appeal, this burn 's concept is more about the Energy.
Music by Code PIE you can find the group on

Activity Score 2
art director
puppiepoppy's picture


Activity Score 1634
Creative Director |

miko1aj's picture

stupid as hell

Activity Score 3086
capywriter's picture

Idea is ok, except from the twist at the end (what twisted mind came up with that one?!)... but for a 'hip and cool' product I guess there could have been a cooler way to make this 'story'... the happy joy joy song doesn't work for me... but maybe it's typical Itaian...?

Activity Score 5512
Copywriter at Freelance
Zeus's picture

that so Predictable....I knew the ending since the begining

Activity Score 906
microphine's picture

embarassing. but beautiful chicks!

Activity Score 36
melocoton's picture

So Axe.
That twist at the end wasn´t right, but without it the spot would be even more stupid.

Activity Score 987
Art Director
J.Zdaniuk's picture

Totally agree, but that is why I like the end.

Activity Score 74
Art Director at LOWE GGK |

What the Puck am I doing here?

Duckman's picture

I've seen this after-packshot-twist so many times...

Activity Score 520
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

joeBk's picture

fucking GOOD .....GOOD ONE

Activity Score 85
art Director
drizae's picture

Is there viagra in this drink?
It's not a bad ad, but the ending is rather a let down.

Activity Score 503
Copywriter |

Fail Harder.

juan sasiaín's picture

I guess if it would have ending say goodbye to a DOG.
It would have been fun.
the boy thinking and then a girl after the dog.
oh, thanks god.

it´s nice!

juan sasiaín
Bs As Argentina

juan sasiaín
Activity Score 43
Grupo Ghersy |

juan sasiaín
Grupo Ghersy Venezuela / JS Bs As Argentina

Tincho's picture

I like it. i dont know if is done, but its cool.

The final twist is bullshit. If you cut it out you get a nice ad.

Activity Score 1093
Art Director
ManchuChanchu's picture

GOOD FUN! was kind of expecting the end tho..

Activity Score 701
Art Director
ManchuChanchu's picture

I agree. please change the end its totally screwing a good ad.

Activity Score 701
Art Director
J.Zdaniuk's picture

Maybe I'm crazy but I hated the ad, thought it was boring bullshit. Too testosterone heavy and lame, but the end saved it for me. It let me know the creatives weren't taking the fucking "our product will help you score. . . big time" angle too seriously. (you have to lighten it up or its just a wad blow fest)

Activity Score 74
Art Director at LOWE GGK |

What the Puck am I doing here?

Mr.Top's picture

1. DOne by Axe
2. FUCKING HORRIBLE ending... no taste... like the italian humor.

Activity Score 728
tomseb's picture

Judging from girls facial expressions and from the fact they have their panties on, they've probably all died laughing their asses off to death because of his nonperforming, little, pathetic and burn'ed little wiener. Only the fat guy really scored.

Activity Score 2
supersneakers23's picture

what kind of shoes does he have!!??

Activity Score 2
taikonaut's picture

slightly homophobic.
It would be so hot if some of the sleeping tricks were sexy young men as well as women
it would corner the gay market as well...

Activity Score 2
Guest's picture

wht crap is this??! And i honestly did not get the ending either..Whose the agency???!

Temple's picture

Very decent, actually pretty good. Amazing if one considers it's an italian agency.

Activity Score 11341
Creative Director
jorgo's picture

concepto de vitalidad queda en lo alto usando el producto pero el final esta un poco fuera de serie ya que pudieron haber hecho un mejor final

Activity Score 2
Art Director