Burger King was looking to target millennials in a Halloween inspired campaign. We discovered that one of the biggest fears of this demographic is needles, which is why they are the lowest demographic that donates blood. This Halloween we decided to motivate this generation to face one of their biggest fears while doing good all at the same time. We created a campaign where The Burger King revealed that he is in fact a vampire. We discovered that a pint of blood can save up to three lives. On October 31st, bloodmobiles will be stationed outside every Burger King location and if customers donate a pint of blood they will receive 3 whoppers in return.
Film advertisement created by S.I. Newhouse School of Public, United States for Burger King, within the category: Food.