The King's Gone Crazy

Agency Network: 
August 2010


Film advertisement created by Crispin Porter + Bogusky, United States for Burger King, within the category: Food.

Advertising Agency: Crispin Porter + Bogusky, USA
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Directors: James Dawson-Hollis, Bill Wright
Art Director: Brandt Lewis
Copywriter: David Roth
Director of Integrated Production: David Rolfe
Executive Integrated Producer: Chad Hopenwasser
Producer: Christina Carter
Prod Company: Tool of North America
Director: Geordie Stephens
DP: John Schwartzman
EPs: Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Jeff Tanner
Production Designer: Peter Benson
Editorial: Cosmo Street
Editor: Lawrence Young
Assistant Editor: Shinya Sato
Producer: Jerry Sukys
Telecine: Complete Post
Colorist: Sparkle
Producer: Kevin Buck
Post / Effects: Method
Music Company: Beacon Street Studios
Content Management Supervisor: Blair Jaffe
Content Supervisor: Aileen Echenique
Content Manager: McKenna Olson
Assistant Content Manager: Matthew Casperson
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miko1aj's picture

great idea (king's gone craze), but totally destroyed by stupid boring action chase. Craziness of king - what a theme! Shame on you you didn't got it right. Or maybe client forced You.

Activity Score 3082
Marlus Lau's picture

Gotta agree with that.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
sirvan's picture

They haven't done a decent national ad since the early Truth stuff. What a sham these guys are.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

"what a sham"? what have you done?
my guess is you'd swim across oceans just land an internship with these guys if it was offered to you.
there are more constructive ways to criticise others' work.
what a hypocrite.

Guest's picture

I know I prefer my burgers with dumpster funk on them. Very appetizing. And yes Sirvan, could not agree more, these guys have cranked out a lot of weak sauce lately. Their best work was the early Truth stuff and all the alt. media for Mini. Now the question is, will the work improve now that BOGUSky has cashed out and left?

CommandZ's picture

I know that I prefer my burgers with dumpster funk on them. Very appetizing. Could not agree more Sirvan, these guys have cranked out a lot of weak sauce lately, their best work was the early Truth stuff and the alt media for Mini. Now the question is, will the work improve now that BOGUSky has cashed out and left the building?

Activity Score 2517
Creative Director
TommyO's picture

What a stupid ad. Was that a plastic burger at the end?

Activity Score 1860
Copywriter |

That's me!

Sushi lover's picture

I just see the king brought out a burger after he went out from the trash.

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

The king is crazy, he needs to locked up for good. How much damage did he cause at the company???

AdsofChina's picture

Not for me. I don't think the 'king' represents Burger King well at all.

He's like a messed up Ronald McDonald!

Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告

samanfani's picture

it`s a ridicules, silly, childish ad.

Activity Score 102
Creative Director
fabgeekling's picture

I have never been a fan of the Burger King "King". I'm not sure who besides stoned out college students this whole persona appeals to. I don't even like looking at these commercials. They make me feel dirty, lol

Also yes... I prefer non dumpster diving burgers as well.

Activity Score 24
Guest's picture

How is this kind of advertising different from bad local ads for "Crazy Dan" whose prices are so low, he must be crazy! Guess what--that's not a strategy. That's lame.

Guest's picture

Hey Sushi Lover. I laughed to tears with that one. Hahahahah :)

Guest's picture

i like it.

Guest's picture

Burger King's new round of advertising that includes singing EMT's that show reckless abandon are even worse than this. A company on the brink of bankruptcy should be trying harder than this. Pure garbage - nothing more to see here...

velle's picture


Activity Score 1550
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