Italian Kings

Agency Network: 
April 2021


Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings.

The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy.

Film advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.

Advertising Agency: Wunderman Thopson, Milan, Italy
Client: Burger King
Cco: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Production: Altamarea Film
Director: Giacomo Boeri
Dop: Emanuele Zarlenga
Post Production: PasteUp
Music: Guido Smider
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