Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings.
The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy.
Film advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.
Client: Burger King
Cco: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Production: Altamarea Film
Director: Giacomo Boeri
Dop: Emanuele Zarlenga
Post Production: PasteUp
Music: Guido Smider