Cheese Lover

You don’t like cheese? Then from March to May you will have to leave France. BURGER KING® launch the CHEESE LOVER, unique burgers for keen lovers of cheese, to be discovered in a campaign created by Buzzman.
If France is famous all over the world, it's particularly thanks to cheese! It’s everywhere! For those who can’t stand it, “cheese haters”, it’s always been difficult to avoid cheese and unfortunately for them, it will soon be impossible to escape from it!
On March, BURGER KING® will release the CHEESE LOVER, burgers where cheese is king. A crispy cheddar bread, a slice of melted emmental cheese, and to top it all: a cheese sauce! Can you imagine? It's hell on a plate! Under the circumstances, what choice is left for "cheese haters" but to exile?
In its new campaign, BURGER KING® features a man who has decided to move as far away as possible to escape the new CHEESE LOVER. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, BURGER KING® will enable one person to join him on the other side of the world.
The campaign is unveiled on TV (3x30" and 10" films) and through a long digital version and a display.