You don’t like cheese? Then from March to May you will have to leave France. BURGER KING® launch the CHEESE LOVER, unique burgers for keen lovers of cheese, to be discovered in a campaign created by Buzzman.
If France is famous all over the world, it's particularly thanks to cheese! It’s everywhere! For those who can’t stand it, “cheese haters”, it’s always been difficult to avoid cheese and unfortunately for them, it will soon be impossible to escape from it!
On March, BURGER KING® will release the CHEESE LOVER, burgers where cheese is king. A crispy cheddar bread, a slice of melted emmental cheese, and to top it all: a cheese sauce! Can you imagine? It's hell on a plate! Under the circumstances, what choice is left for "cheese haters" but to exile?
In its new campaign, BURGER KING® features a man who has decided to move as far away as possible to escape the new CHEESE LOVER. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, BURGER KING® will enable one person to join him on the other side of the world.
The campaign is unveiled on TV (3x30" and 10" films) and through a long digital version and a display.
Film advertisement created by Buzzman, France for Burger King, within the category: Food.
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Pierre Cognard
Copywriter: Guilhem Barbet
Account Director: Loïc Coelho
Account Executive: Antoine Boizeau
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel, Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Producer: Benoit Crouet
Sound Production: SCHMOOZE
Director: Fred De Loof