Last year, the Burger King® brand announced it was sponsoring Stevenage FC, the fourth division men’s football club. The aim was to turn a real-world League Two team, into the biggest club in the online gaming world. Now, the home of the Whopper® wants to do the same with the club’s women's team. To support inclusivity in the sport, the Burger King® brand is sponsoring the Stevenage FC women’s team under the same terms and conditions, and at the same level, as the men’s team.
As part of the sponsorship, Burger King created the Burger Queen® logo, symbolising the sponsorship of the women’s team of Stevenage FC. The new logo will be proudly displayed on the team’s kit throughout the 20/21 season and to celebrate the launch of the sponsorship, all Burger King® social channels have been updated. As well as this, the Stevenage Burger King restaurant is undergoing a makeover later this week and rebranding to ‘Burger Queen®’.
Playing for Stevenage FC is hard. Playing for the women’s team shouldn’t be harder.
Film advertisement created by David, Spain for Burger King, within the category: Food.
Global CCO& Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Saulo Rocha, André Toledo
Creative Director: Fred Bosch
Art Director: Felipe Antonioli
Copywriter: Luis Giraldo, Maud McCaffrey
Head of Production: Alejandro FaldutiGroup
Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Production Company: BLUR x Outsider
Director: Tom Day
EP: Zico Judge
Producer: Joseph Taussig
DOP: Hamish Anderson
Edit: Kevin Palmer / Love Edit
Colour: Philip Hambi / MPCLondon
Sound: Robert Ashton / Soundbee
Music: Tim Moorish / Audium Post
Social Media Agency: Coolr
CEO/Founder: Adam Clyne
Senior Account Director: Lauren Sarginson
Social Creative: James Parker
Senior Social Exec: Alex Ayre
Junior Social Exec: George Brett