Burger King vs World Cup

Agency Network: 
Published/Aired: 
June 2014

Description

Film advertisement created by Buzzman, United States for Burger King, within the category: Food.

Advertising Agency: Buzzman, USA
Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters / Art Directors: Mickael Krikorian, Victor Sidoroff
Art Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas
PR Managers: Cyril Paglino, Clara Bascoul
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Highest Rated

Woolven's picture

I don't work for these guys but i'd say it was pretty clear that the strategy is to prove that people love Whoppers more than anything else. Thus, going into BK while your team is playing (whom you no doubt love hence you own the shirt), proves you'd rather eat a Whopper than watch them play. You love soccer, but you love BK (The Whopper) more. Pretty simple stuff, man...

That being said, it's not that great of an idea.

Woolven
damnson's picture

Why miss a match? :/ The elegant way to do this is to give a Whopper AND provide a way to follow the match.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Woolven's picture

I don't work for these guys but i'd say it was pretty clear that the strategy is to prove that people love Whoppers more than anything else. Thus, going into BK while your team is playing (whom you no doubt love hence you own the shirt), proves you'd rather eat a Whopper than watch them play. You love soccer, but you love BK (The Whopper) more. Pretty simple stuff, man...

That being said, it's not that great of an idea.

Woolven
ON's picture

ok..just ok

ON
Activity Score 134
Copywriter at Noah's Ark
kleenex's picture

NO!!!

kleenex
Activity Score 58777
Web Designer/Developer
Pete R.'s picture

I would go for the burger.

Pete R.
Activity Score 3412
Illustrator
joelgutierrez's picture

Dumb.

joelgutierrez
Activity Score 14
General Manager at YuJo! Creatividad Aplicada ® |

Joel Gutiérrez
YuJo! Creatividad Aplicada ®

Austin Video Production's picture

So-so.

Austin Video Pr...
Activity Score 1310
Marcao's picture

Plain bad. I'd rather catch my team in action and get a McDelivery order.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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