Anti Modorra Breakfasts

Campaign
Agency Network: 
Published/Aired: 
September 2016

Description

A very powerful promotion to start the day and fight the morning laziness that takes hold of everyone.

Desayunos AM plays with the double meaning between the time slot in which breakfasts are taken (Antemeridian) and the Argentine expression Anti “Modorra”, which means total drowsiness.

Film advertisement created by David, Argentina for Burger King, within the category: Food.

Advertising Agency: David Buenos Aires, Buenos Aires, Argentina
Cco: Joaquín Cubría, Ignacio Ferioli
Copywriter: Belén Russomanno
Art Director: Emilio Vélez
Director: Vero Von
Production Company: Landia
Account Director: Lucila Mengide
Account Executive: Belén Rodríguez
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