The Bundesliga is on winter break and football is on hold. At this time of the year the winter transfer window is open. Football players all over the world change clubs and go where the money goes. But what happens if two talent agents make die-hard Bundesliga fans an indecent proposal? We have put three of them to the Loyalty Test.
Can money buy their loyalty? Is €200K? Or even a car? Or are true fans simply not for sale?
The outcome of this rather experiment proves that football is more than just a sport, it’s a way of life.
Film advertisement created by Duval Guillaume, Belgium for Bundesliga, within the category: Sports.
Creative Directors: Dries De Wilde, Koenraad Lefever
Creative Team: Arnaud Bailly, Karel De Mulder
Managing Director: Jessica Danese
Account Manager: Dorien Van Antwerpen
Strategy: Soukaina Reszgui
TVC Producer: Marc Van Buggenhout
Production Company: ADULT
Executive Producer: Tatiana Pierre
Producers: Charles Kinoo, Brechje Depourcq
Service Producer: Jochen Brood
DoP: Pieter Van Alphen
Editor: Simone Rau
Sound Studio: 4Audio
English Copy Revision: James Gambrill