Signature glass

Agency Network: 
August 2008


Film advertisement created by DDB, United States for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: DDB Chicago, USA
SVP, Group Creative Director: Barry Burdiak
VP, CD: John Hayes
VP, CD / AD: Steve Bougdanos
VP, CD / CW: Patrick Knoll
Producer: Dan Bryant
Prod Company: Crossroads
Director: Mark Pellington
EP(s): Camille Taylor, Carole Hughes
Producer: Norman Reiss
Editorial: Spot Welders
Editor: Dick Gordon
Producer: Tommy Murov
Telecine: Company 3
Colorist: Stefan Sonnenfeld
EP: Missy Papageorge
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Highest Rated

Kateter's picture

ivan, can I use the C word?
can I?
just this ones?
can I?

Activity Score 2029
Crisp One's picture

I want to talk crap about this campaign, but I can only imagine the Brief on this.

but MAN is the ending cheese!

Crisp One
Activity Score 2005
Other at New York
VPS's picture

knowing what budweiser has already achieve in terms of publicity , this is plain stinkcy shit , execution is OK but man , the endings of the whole campain are sooooo bad . you just hang on expecting something funny ...

Activity Score 23
sumsum's picture

that's exactly what i was thinking... the first one I watched a couple of times because i thought i missed something in there...

Activity Score 613
sneakyhands's picture

i hope she gets work after this, she's cute. this campaign is way to addy, not in the fun superbowl way and definitely not in the award way.

Activity Score 1857
askon's picture

1/2 cup of Logo treatment
1 2/3 cups of Boasting
2 750ml jugs of hot blonde
1 table spoon of token black man
1 particle of pun

bake in oven at 355 C for 25 minutes and enjoy a dry and tasteless bite of badvertising

Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

miko1aj's picture

hahaha. I'm with You.

being serious.
THIS ad is just reading of brief. Oh – by a blonde girl. Whoa.

Activity Score 3082
alaska502's picture

ella me la pone tiesa

Activity Score 58
Art director
Carlos Garcia's picture

How could Bud sink so low?

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


RM's picture

Hey dudes, it's cool... their beer is shit and only pussy's drink it.
Get a VB into ya or a nice cold Carlton Draught for Christ's sake. Probably the worst Bud campaign of all time

Activity Score 419
reject_subject's picture

Oh My God, there are more!

Activity Score 209
Copywriter at Idea Plus Skopje
halfstring's picture

Towel please.

Activity Score 288
Graphic Designer
BulbheaD's picture

and to think that all creatives who came up with this irritant are at the VP level

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Kateter's picture

ivan, can I use the C word?
can I?
just this ones?
can I?

Activity Score 2029
Grrrr's picture

I'm AD a loss for words. Hey, Bob Garfield, where are you?

Activity Score 1961
eraburge's picture

did anybody else see how much head was on that beer??? I would have said "Hey! How about you do your research and poor my pint properly! What is this... low tide???"

Activity Score 36
mattlittlegym's picture

Wow. I do not feel so bad about not having that account now. I know there are some good creatives at that agency...this is not one of their greatest moments. Awful. What a waste.

Activity Score 342
missed my turn's picture

These make me want to hurt myself.

missed my turn
Activity Score 426
Guest's picture

Samuel Adams has recently released a very similar glass

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