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Beer cooler

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Film advertisement created by DDB, United States for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: DDB Chicago, USA
SVP, Group Creative Director: Barry Burdiak
VP, CD: John Hayes
VP, CD / AD: Steve Bougdanos
VP, CD / CW: Patrick Knoll
Producer: Dan Bryant
Prod Company: Crossroads
Director: Mark Pellington
EP(s): Camille Taylor, Carole Hughes
Producer: Norman Reiss
Editorial: Spot Welders
Editor: Dick Gordon
Producer: Tommy Murov
Telecine: Company 3
Colorist: Stefan Sonnenfeld
EP: Missy Papageorge
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Highest Rated

simon.gross's picture

This is wallpaper advertising at its most colourless. Invisible, bland, trite. There is no consumer insight here, just corporate brand spin. There is no idea worth a damn. These ads just don't connect. They don't matter. They are a lesson in what not to do.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
askon's picture

Are these ads a practical joke or am i missing something?

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

teenquey's picture

the catch of this TVC was when the guy said,
"you know, they ought to pay you"

the man in white shirt tilt and said, "just here to help"

if you notice, this guy with white shirt has a 'Budweiser' logo on his chest. It is intentionally there to poke fun to the audience, that he is the Budweiser man (sales promoter, etc).

Got that? ;)

teenquey
Activity Score 290
JWT
omareduardo777's picture

r u serious? was he trying to convince him about buying buds???? holy crap, i just didnt get it, thanx for ur complete explanation. (d'oh)

omareduardo777
Activity Score 27
Copywriter
omareduardo777's picture

just in case, it was a sarcastic comment.

omareduardo777
Activity Score 27
Copywriter
teenquey's picture

v

teenquey
Activity Score 290
JWT
pixelbomb1's picture

i saw this ad here in the States. first. liquor stores are not that dark inside. drunks guys will trip. second it's not that empty on the floor. wasted space.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

halfstring's picture

That's when I would have pulled out a Full Sail.

halfstring
Activity Score 288
Graphic Designer
BulbheaD's picture

these guys need to drink some real beer

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

corporal_hicks's picture

Bullshit!

corporal_hicks
Activity Score 365
Art Director
simon.gross's picture

This is wallpaper advertising at its most colourless. Invisible, bland, trite. There is no consumer insight here, just corporate brand spin. There is no idea worth a damn. These ads just don't connect. They don't matter. They are a lesson in what not to do.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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