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The summer state of mind

Agency Network: 
Published/Aired: 
May 2009

Description

Film advertisement created by DDB, United States for Bud Light, within the category: Alcoholic Drinks.

Advertising Agency: DDB, Chicago, USA
SVP, Group Creative Director: Mark Gross
VP, Creative Director / Art Director: Chris Roe
VP, Creative Director / Copywriter: Chuck Rachford
VP, Executive Producer: Will St. Clair
Production Company: Stardust Studios
City / State: Bicoastal, USA
Director: Brad Tucker
Executive Producer: Paul Abatemarco
Line Producer: Winston Smith
Director of Photography: Jim Matlosz
Editor: Tony Hall
Producer: Alyssa Evans
Assistant Editor: Michael Merkwan
Creative Director: Brad Tucker
Designers: Neil Tsai, Gretchen Nash
Flame Artist: Alan Latteri
Lead Compositor: Matt Lavoy
2D / 3D Artists: Chris Eckardt, Joseph Andrade, Matt Lavoy, Jason Lowe, Christie Beckert
Roto Artists: Tiffany Germann, Mark Duckworth, David Wu, Kimberly Headstron, Kristen Swanson, Richard Hirst, Davina Bilow, Yvonne Apollonio, Howard Cabaflin
Music: "Lights Out" by Santogold (now Santigold)
Final Mix: Margarita Mix
City / State: Santa Monica, CA
Mixer: Jimmy Hite
Final Mix: Another Country
City / State: Chicago, IL
Mixer: Dave Gerbosi
Film Stage & Location: LA's Quixote Studios Griffith Park, and Westward Beach Point Dume
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Prof's picture

i dont get the art direction, was totally stressed out the whole time, dont know why...

Prof
Activity Score 1449
Copywriter |

Quite really.

ivan's picture

That's because the characters don't stand on solid ground. It feels they are about to fall in space.

ivan
Creative Director at Ads of the World
Prof's picture

hmm yeah, but i was more paying attention to the middle, since its like you only have one waterfall thing, and the things on the side dont make sense. dunno why it creeped me out...might be the wednesdays...

Prof
Activity Score 1449
Copywriter |

Quite really.

bknowlden's picture

ipod called, it wants it's art direction back.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

picopalqlea's picture

OMG! DDB did this?....
sorry, not BUD's style, i dont buy it.

picopalqlea
Activity Score 999
Guest's picture

You gotta be F'ing kidding me.

Guest
Mike.L's picture

freaky

Mike.L
Activity Score 79
Copywriter
Guest's picture

Apple is selling beer now?

Guest
slowrider's picture

iBeer 2.0

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

I dont even feel like writing about this nor do you.. why are we lol.

Guest
krautland's picture

what the flying fuck is "drinkability" and what on earth is so superior about bud light? did they just call their rice juice watery?

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

THIS TV COMMERCIAL IS GREAT. I RALLY LIKE IT. GOOD JOB

Guest
marcfabien's picture

"Superior drinkability" ?!?!?!?!

marcfabien
Activity Score 14
Copywriter at Alfred
danvertising's picture

Probably realized Corona was outselling them in the summertime... so they decided to copy them as much as possible.

danvertising
Activity Score 50
kurtberengeiger's picture

Bud Light goes Lipton.

kurtberengeiger
Activity Score 7327
Copywriter
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