Most anti-rape campaigns put the onus of preventing rape from happening on the victim. They encourage them to speak out and report their offenders, rather than urge men to stop raping women.
Film advertisement created by Joe Public, South Africa for Brothers for Life, within the category: Public Interest, NGO.
Creative Director: Martin Schlumpf
Art Director: Mphela Mamabolo
Copywriter: Galaletsang Kgoathe
Director: Thabang Moleya
Producer: Leanne Kumalo
Chief Creative Officer: Xolisa Dyeshana
Executive Creative Director: Adam Weber
Account Management: Mpume Ngobese, Mandisa Ngubane, Lebogang Sebola
Strategist: Ben Shapiro
Agency Producer: Tshepiso Moerane
Editor: Willie Saayman
Recording Studio: Anathi Sound
Music / Sound Composition: Zethu Mashika, Nathi Luthango