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Agency Network: 
Published/Aired: 
January 2015

Description

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Advertising Agency: DLKW Lowe, UK
Executive Creative Directors: Richard Denney, Dave Henderson
Creatives: Ben Mccarthy, Seb Housden
Planners: James Dawkin, Charlie Snow
Account Team: Paul Wilde, Charlotte Wolfenden, Sam Hardy
Agency Producers: Carys Stephen
Photographer: Mark Stenning
Media Agency: PHD
Production Company / Editing House: MAKE
Director: Isaac Bell
Producers: Trudy Waldron, Vanessa Hunt, Carys Stephen
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Highest Rated

Dzsoi's picture

There is not a deep concept behind it, it is actually just a play with words... (easy x2).

Dzsoi
Activity Score 8609
Copywriter
Dzsoi's picture

There is not a deep concept behind it, it is actually just a play with words... (easy x2).

Dzsoi
Activity Score 8609
Copywriter
kleenex's picture

Not good at all.

kleenex
Activity Score 58511
Web Designer/Developer
damnson's picture

What a stupid idea. First I thought that the concept is that they're too young to live with such diseases, but of course it's just dumb wordplay.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture

I agree! The problem is not the complicate name of the diseases...

Liviu
Activity Score 4401
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