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damnson's picture

There's a good concept behind this awfully boring ad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

martas.zavadil's picture

That was on purpose. Even obviously peaceful sunny afternoon on the beach can turn into a fight for someone's life. Brilliant.

martas.zavadil
Activity Score 2
kleenex's picture

I can go with that

kleenex
Activity Score 58791
Web Designer/Developer
chrism2352's picture

Great juxtaposition of calm, idyllic beach scene and frantic calls for help.

chrism2352
Activity Score 269
Copywriter
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