The Walkumentary

Agency Network: 
March 2019


These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.

Film advertisement created by Dentsu, Canada for Brita, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

Advertising Agency: DentsuBos, Toronto, Canada
Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans
Associate Creative Directors: Stefan D’Aversa, Phil Coulter
Art Director: Stefan D’Aversa
Copywriter: Phil Coulter
Agency Producer: Tess Waisglass
Director of Video Production: Andrew Worrall
Videographer: Maciej Dolzycki, Sara Cornthwaite
Editing House: Saints Editorial
Editor: Nancy Gidman-LaTorraca
Audio: Vapor RMW
Sound Technician: Justin Peterson
Audio Director: Brendan Quinn
Colourist: Patrick Samaniego / Alter Ego
Producer: Alanna Humphrey / Alter Ego
Consultant: Miles Savage / Google
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kleenex's picture

I liked it.

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