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The Walkumentary

Agency Network: 
Published/Aired: 
March 2019

Description

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.

Film advertisement created by Dentsu, Canada for Brita, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

Advertising Agency: DentsuBos, Toronto, Canada
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kleenex's picture

I liked it.

kleenex
Activity Score 58721
Web Designer/Developer
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