Description
In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.
Film advertisement created by DDB, Canada for Brita, within the category: Public Interest, NGO.
Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO
Apr 29, 2010 - 11:13Guest
Are you traveling from site to site proclaiming this? It's a coincidence. It happens all the time.
Apr 21, 2010 - 2:52alexander_bickov
Amazing ad
Creative Director |
Digital product designer | Custom URL shortener and smart links
Sep 01, 2010 - 13:18Guest
Like it, maybe in theathers (cinema), not on TV. Not so dramatic so that people will start to change something, anything in their life regarding the waste of resources.
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