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Agency Network: 
Published/Aired: 
April 2010

Description

In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

Film advertisement created by DDB, Canada for Brita, within the category: Public Interest, NGO.

Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO
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Highest Rated

Guest's picture

Like it, maybe in theathers (cinema), not on TV. Not so dramatic so that people will start to change something, anything in their life regarding the waste of resources.

Guest
Axl's picture

Already done in France with cigarettes

Axl
Activity Score 266
Paris
Guest's picture

Are you traveling from site to site proclaiming this? It's a coincidence. It happens all the time.

Guest
pulchinela's picture

i like it

pulchinela
Activity Score 1175
CrackerJackFlash's picture

love it

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

thedesignaddict's picture

Just OK.

thedesignaddict
Activity Score 5403
Art Director at Freelance
brandingworthspreading's picture

Love it.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

alexander_bickov's picture

Amazing ad

alexander_bickov
Activity Score 3281
IRONWORKS's picture

Nice TVC!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Guest's picture

Like it, maybe in theathers (cinema), not on TV. Not so dramatic so that people will start to change something, anything in their life regarding the waste of resources.

Guest
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