The film from children’s rights organization BRIS illustrates a girl’s last day in school before Christmas break, how she sees other people’s joy and fellowship and feel left out. Throughout the ad she carries around a little robot. In the end of the film the robot comforts her and gives her company.
The robot is a symbol for the new chat bot service Brisbot that deals with the same kinds of questions as a regular helpline. Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat.
One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to.
Film advertisement created by Garbergs, Sweden for BRIS, within the category: Public Interest, NGO.
Creative Director: Petter Ödeen
Art Directors: Mattias Dahlqvist, Mattias Alfborger
Copywriter: Per Forssberg
Photographer: Björn Terring
Account Manager: Malin Boustedt
Account Director: Andreas Engstrand
Agency Producer: Annika Witkowska
Graphic Design: Beatrice Stanszka
Bot Copywriter: Sebastian O Carlsson
Motion Director: Robin Lidbom
PR: Nasim Kabiri
Director: Johan Perjus / Standart
Producer: Josefin Kollberg / Standart
Music Supervision: Li Stanley, Viktor Waldås / Sony ATV Music publishing Scandinavia
Music / Lyrics: Ane Brun