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Agency Network: 
Published/Aired: 
February 2009

Description

Agency Producer: J.R. Dixon

Rattling Stick London

Film advertisement created by The Richards Group, United States for Bridgestone, within the category: Automotive.

Advertising Agency: The Richards Group
Creative Directors: Stan Richards, Glenn Dady
Art Director: Kiran Koshy
Copywriter: Jack Westerholt
Production Company: Epoch Films LA
Director: Daniel Kleinman
Producer: Johnnie Frankel
D.P.: Paul Cameron
Editorial: Cut + Run
Editor: Steve Gandolfi
Post Effects: Framestore, London
VFX Producer: Michael Stanish
VFX Supervisor: William Bartlett
Sound Effects: Wave Recording Studios
Lead Engineer: Johnnie Burn
Music: Stimmung
Colorist: Matt Turner, CO3, Santa Monica
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Highest Rated

Guest's picture

I watched the spot with a bunch of people, many of them feminist academicians, and they all laughed out loud. It was probably their favorite spot of the Bowl. I guess they had a sense of humor. Does advertising need to stop reflecting insights into human nature and behavior? Have all the back seat drivers of the world suddenly vanished? Let's not give credence to some vinegary critic, and enjoy the spot for what it is...funny.

Guest
Guest's picture

That is priceless. To use the comedic value on those taters is a good way to make an audience laugh! :)

Guest
Guest's picture

Leaves you speechless (pun intended!) gr8 work!

Guest
Bander's picture

es fantasy y divertido me gusta

Bander
Activity Score 4
Wunderman
Jet Propulsion Lab's picture

Nice fresh way to get across the tire traction message.
This was one of my favorites during the Superbowl along with a few other great tv spots.

Jet Propulsion Lab
Activity Score 10679
Copywriter
CanibalStudio's picture

Worked for me!...

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

Guest's picture

This is supposed to be the best work from the best creative teams in the world and this is the mess they come up with? Unbelievably cliche.

Guest
cullers's picture

It's funny. But why does she have another set of eyes and not another mouth?

cullers
Activity Score 332
SCAD
Guest's picture

I read somewhere this has been considered one of the most offensive ads since it sort of stereotypes women as the nagging, obnoxious wife that should be silenced. I kind of see that as well-- and in that sense-- find it kind of screwed up since it's associated with a kiddy toy icon.

Guest
kurtberengeiger's picture

I kinda have to agree.
This is a really nice visual idea – with a not so nice storyline.

kurtberengeiger
Activity Score 7330
Copywriter
Guest's picture

I watched the spot with a bunch of people, many of them feminist academicians, and they all laughed out loud. It was probably their favorite spot of the Bowl. I guess they had a sense of humor. Does advertising need to stop reflecting insights into human nature and behavior? Have all the back seat drivers of the world suddenly vanished? Let's not give credence to some vinegary critic, and enjoy the spot for what it is...funny.

Guest
panda won's picture

nice one
and the same queation about another mouth.

panda won
Activity Score 12
Guest's picture

itsssssssss a comedi add

Guest
Guest's picture

itsssssssss a comedi add

Guest
Guest's picture

itsssssssss a comedi add

Guest
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