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Who's driving you home tonight?

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post
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sambuca's picture

makes no sense....

sambuca
Activity Score 1066
Art Director at tolingo GmbH
somecopywriter's picture

Makes so much sense.

To clarify: In South Africa if you drink and drive you could end up with hardened criminals, scary tow truck drivers or abusive policemen. This series is all about scare tactics. And it works.

Powerful stuff, well done FoxP2!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
kleenex's picture

I think the idea words, just not overly impressed by it.

kleenex
Activity Score 54393
Web Designer/Developer
Hadrons's picture

Well done. Effective in its intimidation.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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