Also From This Campaign 9
Description
An ad for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Director: Robin Goode
Production Company: Fundi Films
Nice one, playing on the fear of many a middle aged man.
Will definitely makes me think twice before consuming large quantities of the amber nectar.
nice campaign very hardcore
Wow, nice one. Very horrifying.
hahaa! that is a great campaign. kicks you right in the balls. this will really convince people
This campaign was presented by 3 students of Vega School of Advertising (coincidentally in South Africa) as part of their final year portfolio in 2008. This idea is stolen. Not cool FoxP2
Link the work
So three students had a similar concept 2 years ago. Boohoo. Welcome to advertising where people
come up with similar ideas all the time.
Haha, very strong! :)
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Radio and TV are spot-on. Nice.
Lovely seeing a new perspective on done to death themes. Well done.
Aaaaah, nice look, reminds me of that ooold movie 'papillon' with Steve Mcqueen. Cool idea too.
Power!
Oblabla.wordpress.com
This advert got a big reaction from everyone who saw it here in SA ... makes you think twice about having that drink!
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