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Let's Date

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

An ad for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Film advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Director: Robin Goode
Production Company: Fundi Films
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Highest Rated

Guest's picture

So three students had a similar concept 2 years ago. Boohoo. Welcome to advertising where people
come up with similar ideas all the time.

Guest
Guest's picture

Nice one, playing on the fear of many a middle aged man.
Will definitely makes me think twice before consuming large quantities of the amber nectar.

Guest
Guest's picture

nice campaign very hardcore

Guest
Guest's picture

Wow, nice one. Very horrifying.

Guest
Wordnerd's picture

hahaa! that is a great campaign. kicks you right in the balls. this will really convince people

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

This campaign was presented by 3 students of Vega School of Advertising (coincidentally in South Africa) as part of their final year portfolio in 2008. This idea is stolen. Not cool FoxP2

Guest
Guest's picture

Link the work

Guest
Guest's picture

So three students had a similar concept 2 years ago. Boohoo. Welcome to advertising where people
come up with similar ideas all the time.

Guest
morse's picture

Haha, very strong! :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Radio and TV are spot-on. Nice.

Guest
Temple's picture

Lovely seeing a new perspective on done to death themes. Well done.

Temple
Activity Score 11341
Creative Director
Guest's picture

Aaaaah, nice look, reminds me of that ooold movie 'papillon' with Steve Mcqueen. Cool idea too.

Guest
Oblabla's picture

Power!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

akkifilms's picture

great work..

akkifilms
Activity Score 7
Producer/Director at Mumbai
Kiroux's picture

This advert got a big reaction from everyone who saw it here in SA ... makes you think twice about having that drink!

Kiroux
Activity Score 35
UNISA
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