Agency Network: 
June 2020


Time after time, new generations dream of becoming astronauts, footballers, race car drivers, firefighters, and eventually find someone to look up to, someone to inspire them and embody the dream. The latest indisputable role models have been health care workers – who each day risk their own lives in the fight against the covid-19 pandemic and in so doing motivate a whole generation. This inspiration is portrayed in Bradesco Saude’s new spot, a campaign created by AlmapBBDO. The film, a TV spot, features images of several inspiring professions, illustrated from the 1940’s to our days, the 2020’s, at which point health issues are at the forefront. It closes with a tribute to all health care workers, who are inspiring a generation. “Throughout the history of mankind, I assume there have been occupations or roles that inspired children at some point. It goes without saying that doctors and health care workers have now earned our open admiration for their courage, dedication, and social role. I find it a great insight that has materialized into a spot with impeccable script and execution”, says Pernil, ECD at AlmapBBDO.

Film advertisement created by BBDO, Brazil for Bradesco Saúde, within the category: Finance.

Advertising Agency: AlmapBBDO, Brazil
CCO: Luiz Sanches
ECD: André Gola, Pernil
DC: Daniel Chagas Martins, Daniel Oksenberg
Creative: Daniel Chagas Martins, Daniel Oksenberg
Production: Vera Jacinto, Diego Villas Bôas, Aline Silva
Account: Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves
Planning: Sergio Katz, Beatriz Scheuer, Matheus Paggi, Nathalia Garcia
Media: Fabio Urbanas, Teresa Urbano
Production Company: Saigon Filmes
Director: Manu Mazzaro
Editor: Mosh
Sound production: Cabaret
Client Approval: Alexandre Nogueira, Ana Gonzalez, Carla Zavarize, Adriana Pacheco, Silvana Café
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