Everyone experiences the future with Bradesco

Agency Network: 
Published/Aired: 
May 2021

Description

The Jetsons and The Flintstones are the protagonists of Bradesco's new campaign, in an iconic crossover in the world of advertising. The film features the characters of Hanna-Barbera studios (today Warner Bros) using the Brazilian bank's technological solutions, essential for the safety of people in today's world and showing that digitalization has come to stay.

Created by Publicis Brazil, and under the signature "Experience the future.", the film takes place in a petshop - a service considered essential and which remains open in the pandemic - and shows the unexpected meeting of the families of George Jetson and Fred Flintstone in the store checkout, making a contactless payment. Amazed, George questions whether they are also in the future and hears from Fred that with a bank like Bradesco, everyone is in the future.

Then, the characters continue to use BIA, Bradesco's artificial intelligence, and make a video call with a female bank manager - in the previous film the character was presented in the male genre. The well-known friends of the Flintstone family, Barney and Betty Rubble, are also present, to the sound of the theme "Meet the Flintstones", highlighting the strong emotional and nostalgic appeal of the campaign.

Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

Advertising Agency: Publicis Brasil
CEO: Eduardo Lorenzi
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Directors: Rico Lins, Juliana Utsch
Associate Creative Directors: Pedro Maneschy, Micael Moram
Creatives: Flávio Ferrí, Rafael Barbosa, Gustavo Leal, Felipe Azambuja, Mariella Coimbra, Americo Vizer, Douglas Reis, Lucas Pinheiro, Paulo Aguiar, Thales Contri
Content: Claudia Cecília, Aline Botelho, Julia Miranda, Henrique Dantas, Icaro Linconl
Projects and Technology: Márcio Bueno, Renata Carvalho, Fernanda Kochi, Patricia Mascarenhas
Customer Service: Tatiana Chiari, Marcelo Trivilato, Bruno Zambotti, Livia Toledo, Tahnee Riente, Otávio Santos, Daniel Siqueira
Planning: Gustavo Leite, Rodrigo Magalhães, André Katayama
Media: Mauricio Almeida, Fabiana Rodrigues, Ester Ribeiro, Juliana Coralli, Lais Dalcin, Giovanna Passo, Lidia Rodrigues, Alinne Lopes, Raquel Tavernari, Rivagna Valcaci, Leandro Lessa, Tainah Toledo, Italo Brito, Tatiane Santos, Priscila Santos
Head Production: Renata Sayão
RTVC: Giuliano Springhetti, Valeria Andrighetti, Leonardo Alves, Renan Sales
Film Production: Vetor Zero
Film Direction: Thiago Martins
Executive production: Alberto Lopes, Sergio Salles
Customer Service: Thaís Lopes
Post-Production: Equipe Vetor Zero
Post coordination: Clara Morelli, Rosângela Gomes
Finished: Eduardo Silva, Ricardo Vaz
Audio Production: Ultrassom Music Ideas
Music Producer: Ruben Feffer, Zé Ruivo
Sound Supervisor: Caio Gox
Customer Service: Marô Blanques
Executive Production: Erika Marques
Direction: Flavia Feffer
Cast Producer: Beatriz Leoni
Voiceover: Luiza Caspary
Client approval: Márcio Parizotto, Carla Mita, José Maurício Lilla
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