Produced and shot entirely in-house by Dagger, "Listen" is the first brand spot in the new "Whatever It Takes" campaign from Boys & Girls Clubs of America. The spot creatively reveals what BGCA explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni, and more.
Film advertisement created by Dagger, United States for Boys & Girls Club of America, within the category: Public Interest, NGO.
Executive Creative Director: Al Patton
Art Director: Melissa Withorn
Copywriter: Jameson LaMarca
Director: Al Patton
Director of Photography: Chris Cella
Editor: Mitchell Hardage
Sound Designer: Mitchell Hardage
1st AC: Adrian Schwarz
2nd AC: Ralph Hernandez
VFX Artist: Daniel Barnes