Agency Network: 
January 2011

Also From This Campaign 3


Film advertisement created by DDB, France for Bouygues, within the category: Electronics, Technology.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Art Director: Sébastien Pierre
Agency Producers: Sophie Mégrous, Catherine Guiol
Account Supervisors: Sylvie Rouillé, Marie-Laure Dangeon, Florentine Baron, Cécile Cabon
Advertiser's Supervisors: Jean-Michel Stassart, Laurence Larvor, Anne-Laure Dreano, Sophie Gannat, Ingrid Mazzoni, Lionel Milesi
Strategic Planners: Rémi Marcelli, Fabien Le Roux
Sound Production: The
Production companies: Harvest films, Wanda Productions
Director: Baker Smith
Executive Producer / Harvest: Bonnie Goldfarb
Executive Producers / Wanda: Florence Jacob, Nancy Gabriel, Claude Fayolle
DP: Christopher Soos
Editor: Herve Schneid
Visual FX: BUF, Paris
Lead Artist: Christophr Dupuis
3D: Jean-Maire Boulet / Binocle, Paris
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DBB's picture

i liked it in the first 35 seconds, but then came the punch...

Activity Score 1216
morse's picture

This doesn't really work. I don't want to deal with angry people.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

GustavoN.Dias's picture

"Let's put a really angry bear, pepole just love bears... we'll have 35 seconds just for the bear"
"And what about the message ?"
"Nah, we wrap all up in the last 5 seconds, you don't need a message when you have a big nasty bear"

Activity Score 52
Universidade Mogi das Cruzes
Sdb's picture

Very innovative way to sell the product..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Glut's picture

Violent people? no thanks,

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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