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Bear

Campaign
Agency Network: 
Published/Aired: 
January 2011

Also From This Campaign 3

Description

Film advertisement created by DDB, France for Bouygues, within the category: Electronics, Technology.

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Art Director: Sébastien Pierre
Agency Producers: Sophie Mégrous, Catherine Guiol
Account Supervisors: Sylvie Rouillé, Marie-Laure Dangeon, Florentine Baron, Cécile Cabon
Advertiser's Supervisors: Jean-Michel Stassart, Laurence Larvor, Anne-Laure Dreano, Sophie Gannat, Ingrid Mazzoni, Lionel Milesi
Strategic Planners: Rémi Marcelli, Fabien Le Roux
Sound Production: The
Production companies: Harvest films, Wanda Productions
Director: Baker Smith
Executive Producer / Harvest: Bonnie Goldfarb
Executive Producers / Wanda: Florence Jacob, Nancy Gabriel, Claude Fayolle
DP: Christopher Soos
Editor: Herve Schneid
Visual FX: BUF, Paris
Lead Artist: Christophr Dupuis
3D: Jean-Maire Boulet / Binocle, Paris
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DBB's picture

i liked it in the first 35 seconds, but then came the punch...

DBB
Activity Score 1216
morse's picture

This doesn't really work. I don't want to deal with angry people.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

GustavoN.Dias's picture

"Let's put a really angry bear, pepole just love bears... we'll have 35 seconds just for the bear"
"And what about the message ?"
"Nah, we wrap all up in the last 5 seconds, you don't need a message when you have a big nasty bear"

GustavoN.Dias
Activity Score 52
Universidade Mogi das Cruzes
Sdb's picture

Very innovative way to sell the product..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Glut's picture

Violent people? no thanks,

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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