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Imagination

Agency Network: 
Published/Aired: 
January 2011

Description

Film advertisement created by Publicis, United States for Bounty, within the category: House, Garden.

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Group Creative Director: Bertrand Garbassi
Creative Director: Kat Keeley
Art Director: Zach Daulton
Copywriter: Zach Daulton
Director: Zach Daulton
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writersblog's picture

Nice off beat composition. But I wonder if the TA is into hovering self-controlled spongy paper.

writersblog
Activity Score 551
Copywriter
jackblack's picture

Wow. Far off the mark for paper towels, but hey, fun to watch.

jackblack
Activity Score 2363
Art Director
fotdot's picture

I like art.

fotdot
Activity Score 674
Creative Director
CuriousPencil's picture

If this had been made 30 years ago, when kids couldn't type, and ad regulations said "nah, it's okay, make it as realistic as you want, who cares if kids are gonna cry when it doesn't happen in real life", then yeah, slimy way to make new ways to waste paper towels. But with this spot the agency's just pushed their client into arts&crafts as the worst possible failure of craft materials.

Way to create a sh*tty association with a brand, Publicis. Actually, make that two brands.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

not new, not nice

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
sirvan's picture

Ah, gotta love agency-endorsed SCAM.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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