Christmas With Bosch

Agency Network: 
January 2018


How can we show the spirit of the "Do it yourself" line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como.

Film advertisement created by A-Tono, Italy for Bosch, within the category: House, Garden.

Advertising Agency: A-Tono, Milan, Italy
Creative Director: Sergio Müller
Art Director: Stefano Gianuario
Copywriter: Sara Nissoli
Production: Fabbrica Virali / Haibun
Director: Davide Raia
Focus Puller / Assistant Camera: Giovanni Freri
Drone Operator: Veronica Pachulsky
Executive Producer: Pierandrea Saviolo
Production Manager: Rocco Marcandino
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