Turtlenecks & Crewnecks

Agency Network: 
August 2020


Bonds are famous for making very comfy undies. Our undies vary in style, size and colour but there is one variation we do not cater for. A variation in men. Because, yes men are all born equal, but a few hours after birth some are slightly modified. They lose a rather small part of their….skin. Other underwear companies have neglected the fact that these men might need a little more protection downstairs. But not Bonds. Bonds is finally creating a range of even more comfy underwear designed for men missing this extra piece of epidermis.

Film advertisement created by BBDO, Australia for Bonds, within the categories: Fashion, Retail Services.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Production company: Guilty

Producer: Jason Bryne

Director: Tony Rogers

DOP: Joey Knox

Stills Photographer: Christopher Tovo

Post Production / Finish: Sam Coates

Sound: Squeak E Clean 
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