Description
Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.
Film advertisement created by The Campaign Palace, Australia for Bonds, within the category: Fashion.
Creative Director: Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Agency Producer: Jacqui Gillies
Account Planner: Karen Dwyer
Account Lead: Angus Thomson
Production Company & Producer: Curious Films, Tara Riddell
Director / DOP: Darryl Ward
Editor and Company: The Editors
Music and Company: Level Two Music
Media: Mediacom
This is alot like Orcon Broadband's ad that features Iggy Pop sining 'The Passenger'.
But i do like this style, and I'm sure their target market dose too, so it works.
sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.
sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.
In my opinion it falls in the cliché category, sorry about that.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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would've been cool if it was a music video done by youtube stars...
we should put the Age of the crew who worked on some project. Would be more clearer why some strange commercials are appearing ...
Who cares?
All that matters is that there are chicks in underwear...
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